NYT: GAPP and Ministry of Culture clashing over Chinese WoW regulation

The New York Times has brought its journalistic bear to the story earlier this week about China deciding not to approve WoW’s release over there under new service provider Netease, and it seems what we thought was confusion between two agencies has turned into a war. One one side, you have the General Administration of [...]

Listen to the WoW Insider Show live this afternoon

Our podcast returns to the virtual airwaves this afternoon and if you were watching our Twitter feed this week, you’d know the big news: Christian Belt has decided to come and join us. Not that we’re not fans of all of our bloggers, but he’s been one of the most requested voices on the show [...]

WRUP: Of course we’re playing WoW edition

Another long, tedious work-week has come and gone, leaving us two blissful, uninterrupted days to catch up on our WoW-playing. So… Torchlight? Dragon Age? Since I know we’re all serious WoW junkies, these must be new zones I haven’t heard of. Perhaps something on the PTR? I clearly need figure this out, as some of [...]

Around Azeroth: What’s the word, it’s Thunderbird

Brewmaster Urdla of <Emporium> on Lothar-EU writes in to tell us of a strange series of events that recently befell her character. “First a near-fatal teleport mishap made her dark side shine through,” Urdla wrote. “Then her Orb of the Sin’dorei added some more evil female grace by turning her into one of those arcane-addicted [...]

The Art of War(craft): Absolute beginners’ guide to Warsong Gulch

Zach loves the Battlegrounds. He loves them so much that he spends nearly all his playing time mucking around in them. He loves them so much he writes a column devoted to them. He loves it so much he makes a comic based on Battlegrounds play. You could say he eats, lives, and breathes Battlegrounds [...]

Breakfast Topic: Getting guildies to the website

This is certainly an issue (if not a full-blown problem) in my guild, so I wouldn’t be surprised if most guilds have a rough time getting guild members to use some of the outside resources they’ve put together. Nowadays, there are so many ways to make a guild website and so many different things you [...]

WoW Moviewatch: The Scytheguard Recruitment Video

Filed under: Analysis / Opinion, Machinima, WoW Moviewatch
It’s been a little while since we’ve had a guild recruitment video on Moviewatch, so I was pretty happy to get a note from Horror. He told us about the Scytheguard Recruitment Video, which he’d built for his Forsaken-only roleplay guild on Sentinels.
The video’s got a few [...]

Patch 3.3: Haris Pilton’s got a brand new bag

It was only a matter of time before Blizzard gave us another pre-expansion gold sink, and here it is, ladies and gentlemen. Haris Pilton, Shattrath socialite, has once again started selling her limited-edition accessories, and this time she’s expanded her line with the Portable Hole, a 24-slot BOE bag.
The bag is currently available on the [...]

The argument for paladin stances

Righteous Defense lays out an intriguing argument for an idea that I still personally can’t get behind: paladin stances. The recent changes around patch 3.3 have shined a light on paladin versatility, and basically, paladins are forced to pay the hybrid tax three times over — because they can do it all without limiting themselves, [...]

Scientists study how the brain thinks about virtual avatars

This is fascinating stuff to think about over the weekend — New Scientist has an article (sent to us by quite a few readers — thanks!) about how we perceive our virtual selves in video games like World of Warcraft. A group of scientists at Dartmouth University hooked a few WoW players up to an [...]